Private policy

The purpose of this privacy policy is to explain to you the rules surrounding the different processing of personal data that may be implemented when you use our website. This privacy policy is also intended to explain to you how data is used, shared and protected as well as the choices and rights you have and how to contact us.


As part of your use of our Site, we may collect and process different types of data depending on the products, services or features you use.

A. Data collected

The information likely to be collected is the following: - Identification data and contact details: your first name, your last name, the language and the country from which you interact with us, your e-mail address, your postal address, your address of delivery and your phone number; - Payment data: your bank details (in this regard we inform you that all payment transactions are encrypted by the receiving bank and that we do not keep any bank card number), information on your purchases, your orders, your returns , etc. ; - Connection data (such as your username and password), geolocation (only with your consent) and navigation (if you used the find a store service for example); - Commercial data such as your recent purchases or your preferences; - Personal preferences: this includes your wish list, marketing and cookie preferences; - Additional personal information such as your date of birth, your gender.e.

When we ask you to enter your personal data to access a feature, some data is required as it is data that we need to allow you to access that feature (for example, to deliver a parcel we need your postal address). It is important that the personal information shared about you is correct and up to date. Thus, we thank you for updating your data in case of change. We do not process any personal data that could be qualified as sensitive (information concerning racial or ethnic origin, political, philosophical or religious opinions, trade union membership, health or sex life) within the meaning of the relative regulations. personal data. In this regard, it is specified that our Site is not intended for children and that therefore we do not process any data relating to them. We undertake not to transfer your personal data to third parties, except for the exceptions listed below in Article II.I.

B. Data obtained through cookies

Subject to your consent, we use cookies and other similar technologies to facilitate your navigation on our Site by adapting it to your equipment or search engine and to offer you products that correspond to your purchasing habits. Click here for more information about our cookie policy. Cookies collect several types of data: - Usage data - this information includes the products and services you have purchased from us and the way you use our Site. - Technical data - this information includes: your IP address, your search engine and its version, your location and time zone, your browser extension, the operating system and the platform, but also other technical data on the device you use to browse our Site; and - Information about your visit, including URLs and your click-through path, from and on our Site (including date and time), the products you viewed or searched for, page response time, download errors, time spent on pages, interaction on pages (such as clicks and cursor movements), the way you exit pages.

C. Data obtained through cookies

The personal data listed above may be processed for the following purposes: Managing registration on our Site To access certain features on our Site, you will need to register by creating a account ; your data is therefore used to create the account. You have the option of deleting your account on our Site at any time. Managing an order Processing your data is necessary to keep you informed of the status of your order, prepare your order, accept your payment, give you access to after-sales service and manage the returns of your orders. Access to customer service We process your data as part of our customer service in order to respond to your requests. Improving our services We process your browsing and purchasing data for analytical and statistical purposes. Indeed, this data allows us to analyze the way you use our Site and to improve its ergonomics and quality. Marketing As part of your subscription to our newsletter, we process your data in order to manage your subscription and to send you targeted information by e-mail or SMS according to your preferences. We may also contact you via push notifications if you subscribe to this service. Processing for marketing purposes requires your consent. You can therefore unsubscribe from our communications at any time. In the event that you have given us your consent to receive our communications, whether via our newsletter or via push notifications, we may use the information you have provided us for the following purposes: - Sharing information on our events, products, services, current offers; - Recommendations on certain products or services that may be of interest to you; and - Customer study in order to better understand your expectations regarding the products and services offered by our Site.Site.


A cookie is a small data file (text file) that a website, when viewed by a user, asks your browser to store on your device in order to remember information about you, such as your language preferences or login information. We configure these cookies called first-party cookies. We also use third-party cookies, which are cookies from a different domain than the website you are visiting, for our advertising and marketing efforts.

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be disabled in our systems. They are usually set as a response to actions you have taken that constitute a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can configure your browser to block or be notified of the existence of these cookies, but parts of the website may be affected. These cookies do not store any personally identifying information. Cookie details

Performance cookies

These cookies allow us to determine the number of visits and the sources of traffic, in order to measure and improve the performance of our website. They also help us to identify the most / least visited pages and to assess how visitors navigate the website. All information collected by these cookies is aggregated and therefore anonymized. If you do not accept these cookies, we will not be notified of your visit to our site.

Cookies for targeted advertising

These cookies may be set within our website by our advertising partners. They may be used by these companies to build a profile of your interests and provide you with relevant advertisements on other websites. They do not directly store personal data, but are based on the unique identification of your browser and internet device. If you do not allow these cookies, your advertising will be less targeted.

Functionality cookies

These cookies are used to improve and personalize the functionality of the website. They can be activated by our teams, or by third parties whose services are used on the pages of our website. If you do not accept these cookies, some or all of these services may not function properly.


As part of your use of our site, you may receive information from third parties with whom we work to provide you with certain services. It can be:

- Financial institutions
- Fraud detection and prevention entities
- Logistics, transport and delivery services
- Service providers related to marketing and advertising

We may share your information with our third parties for the following reasons, for example:

- Payment services in order to process the payment;
- Delivery companies to deliver your order;
- Credit and fraud prevention agencies to verify your credit and your identity;
- Analysis software that allows us to process your information in order to optimize your shopping experience on our site

We ask third parties to commit to respecting the security of your personal information in accordance with the law. Third parties may only use your personal information on our instructions and not for their own use.


For the processing of your data, we rely on legal grounds which depend on how you interact with our Site. When you purchase products from our Site, we collect and process your personal data to perform the contract between us and you. For example, we need your postal address to deliver your order or your bank details to proceed with payment. We also rely on other legal grounds such as your legitimate interests. For example, we consider that it is in your interest that your identity cannot be used for fraudulent purposes, that our customer service people have access to your order information to serve you better or that we can better understand your use. of our Site in order to improve its ergonomics and the services we offer you. We take special care to respect the importance given to consent in the General Data Protection Regulation 2016/679.


We will keep your data as long as you remain a customer but also for a period of 12 months following your last order, in order to answer any questions, complaints or to maintain all the data necessary to meet legal and accounting requirements. or analyzes. We may also keep your data for research or statistical analysis, which will then be anonymized. As part of a subscription to our newsletter, we will no longer contact you if you have not opened our newsletters for more than twelve (12) months. Any modification of this policy will be made on this page and will be notified to you by e-mail, if applicable.


A. Consent

Your consent must be given clearly and unequivocally. This is why, when you agree to receive our communications (notably through newsletters): - we explain to you the use we will make of your data and the type of communication you will receive; - you must tick a box confirming your consent to be subscribed to said communications; - children under 13 cannot give their consent; you can withdraw your consent at any time. In the event that you wish to unsubscribe from our communications, you can click on the link at the bottom of each e-mail at any time. To unsubscribe, go to this page. ; a page will then open and you just need to click on the validate your unsubscribe button. If you have a customer account on our website, you can also unsubscribe or change your preferences by logging into your profile. Cookies (including those in advertising banners) require specific unsubscription; please click here for more information.ons.

B. Other rights

In accordance with the "Informatique et Liberté" law of January 6, 1978, as amended by the law of August 6, 2004, but also in accordance with the General Data Protection Regulation 2016/679, you have a right of access, rectification, modification and deletion of data concerning you.

- Right of access to data: offer you the possibility to receive a copy of the personal information we hold about you
- Right to rectification: give you the opportunity to request the correction of inaccurate information concerning you.
- Right to delete your personal data: give you the means to ask us to delete your data.

The processing of personal data carried out from our Site is declared to the National Commission for Computing and Liberties CNIL..

Regardless of the purpose or the legal basis under which we process your data, you can therefore at any time and without any cost send us an email to benefit from your rights.

Or send us a letter to the following address:

Heartless Jeans store
206 Saint Denis Street
75002 Paris

Please note, however, that we are not always able to respond to this request for legal reasons which we will explain to you, if applicable, after receiving your request.

If you have a customer account, you can also change your personal details from your customer area by identifying yourself using your email address and password.


In the case of creating an account, you have chosen a password. You are responsible for keeping this password confidential. Therefore, we recommend that you choose a strong password and not share it.

We recommend that you only connect to secure networks, preferably private networks. Be aware of the risks involved on public wifi networks.

If you receive an email claiming to be the brand we work for and asking you to provide personal information, please do not respond and forward that email to us so that we can take the necessary actions.

All of our service providers work within the European Economic Area (EEA) and must therefore comply with the same legislation as us. In the event that some service providers are located outside this space, we want to assure you that the transfer of your data will be carried out with the appropriate care; we will then sign contractual clauses with each of them in accordance with the provisions of the General Data Protection Regulation 2016/679.